many moons later...


WOW Saddles began after conceptualising a new and unique form of saddle 'flocking' that we christened Flair. This innovative technology proved so popular, other saddle brands adopted it into their saddle designs.

dec 2019

As the World watched on, Coronavirus broke out in China. Little did many people realise quite how quickly this little-known virus would change our lives.

march 2020

No continent or country remains untouched by the Covid-19 pandemic. As lockdown measures are enforced across Europe and North America, panic buying of hand sanitiser, gloves, face masks (and toilet rolls) ensues.

April 2020

With saddle sales temporarily on-hold and a sudden demand for face masks, we saw an opportunity to pivot; keeping our team of highly-trained craftsmen employed whilst fulfilling a market need. Our innovative and fashionable face mask with washable filters was born.

About WOW 

We are a small, family-run business based in the Kent countryside, just outside Canterbury. Our core business is saddle-making, producing innovative and bespoke saddles using beautiful leathers and materials.
During the coronavirus & covod-19 pandemic, a need became apparent for personal protective equipment, and in particular, face masks, that we could readily produce using our existing manufacturing equipment.
As with WOW Saddles, 'average' was not an option, so we applied our typically innovative design skills to create a truly unique face mask, crafted from many of the same natural leathers we use in saddlery.
Our Barrier masks are all made to conform to AFNOR S76-001 level of filtering to complement protective measures and social distancing rules.

“A bend in the road is not the end of the road... unless you fail to change direction.”
helen keller